©Image courtesy of Woolmark
Sport is no longer defined by a single activity, environment or moment. The boundaries between training, travel, recovery and everyday life are increasingly fluid, shaping a new generation of performance apparel designed to move continuously with the wearer.
At the centre of this evolution is a more intelligent approach to layering. Rather than treating garments as isolated pieces, the sportswear system becomes a responsive relationship between body, clothing and environment, managing shifting levels of movement, temperature and intensity while maintaining comfort and freedom.
Merino wool plays a natural role within this evolving landscape. Its breathability, thermoregulation, moisture management and comfort provide a versatile foundation for engineered performance, while new yarns, constructions and hybrid technologies expand its possibilities.
Unfold the Sport Platform through two connected material chapters: BASE-LAYER, where performance begins closest to the body, and BETWEEN, the adaptive space where body and environment continuously interact. Together, they explore how wool can contribute to lighter, more responsive and more versatile approaches to sportswear.
BBASE - LAYER / The intelligence closest to the body
The base layer is the first point of contact between the wearer and the clothing system, establishing the micro-climate where comfort and performance originate. It must respond to changing levels of activity, providing breathability and effective moisture and temperature management, while supporting unrestricted movement.
©Jesse Barker @Unsplash.com
BBETWEEN / The adaptive space between body and environment
The space between body and world is no longer simply a place for insulation. BETWEEN explores the mid layer as an adaptive interface, one that continuously responds to changes in temperature, movement, intensity and environment. Rather than adding weight or bulk, it manages the transitions between different conditions, maintaining comfort while allowing the wearer to move freely.
©Lia Bekyan @Unsplash.com
Autumn Winter 2027/28
Embodiment
Celebrate the bond between body and environment. Inspired by the Japanese Buddhist principle of Esho Funi, explore Merino wool as a symbol of the connection between an individual’s subjective life and their surrounding environment.
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Autumn Winter 2027/28
Gen K
A balance of craft and elevated rebellion, Gen K connects past and future through the visual language of depth and form. With fine gauges and sculptural volume, explore knitwear that mediates tradition and modernity.
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Autumn Winter 2027/28
Summit & Shelter
Create a dialogue between performance and protection for movement and rest. At the summit where the air is bracing, performance is governed by thermodynamic volatility.
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Spring Summer 2027
Duality
The immaculate and the altered, the ethereal and the elemental: explore the dual nature of wool for design.
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Spring Summer 2027
Workwear
From the field to city streets, workwear is a story of robust performance across elements, time and terrain. Discover the integration of Merino wool and wool blends engineered for intensive use, while preserving the fibre’s natural comfort, resilience and long-lasting performance.
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Spring Summer 2027
Active Reset
Autumn Winter 2026/27
Artisan Contemporain
Celebrate artistry, craftsmanship and the fusion of tradition and innovation. Explore the convergence of traditional techniques and creative ingenuity at the forefront of textile innovation, venturing into the wool fibre’s capabilities through artistic expression.
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Autumn Winter 2026/27
Knit It All
Create knitwear that goes beyond the ordinary. From basic, long-loved staples to daring and intricate designs, craft garments that can be layered for any style, season, taste or occasion.
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Autumn Winter 2026/27
Wool Denim
Durable, versatile, iconic – wool denim transforms a long-loved fabric with a fresh take for elevated design. Combine the timeless appeal of traditional denim with the comfort, breathability, versatility and durability of the wool fibre for essentials that transcend the ordinary.
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Autumn Winter 2026/27
Come What May
Rewrite winter dressing, where warmth is weightless and layers move with ease. From the softest wool intimates to base-layers, mid-layers and protective outer-layers, this curation of wool and wool blends is designed for a life in motion.
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Spring Summer 2026
Knitwear
In the evolving landscape of fashion, a remarkable synergy is reshaping the industry where innovation meets tradition: the transformation of wool through cutting-edge knitting technologies.
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Spring Summer 2026
Incomparable
As fashion seamlessly merges formality with casual ease, fine wools are undergoing a summer transformation.
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Spring Summer 2026
Unrivalled
Activewear has transformed from a functional sporting necessity into a sought-after staple, at the core of this evolution is Merino wool, a fibre celebrated for its natural performance attributes and timeless elegance.
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Autumn Winter 2025/26
The Eternal Summer
Draw on the trans-seasonal appeal of Merino wool’s exquisite softness, warmth and timeless elegance.
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Autumn Winter 2025/26
The Phantom Thread
Let imagination flow and be inspired by the latest innovations in knitwear. From vibrant palettes to unusual shapes, harness knitting techniques using technologies spanning past, present and future.
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Autumn Winter 2025/26
Life in balance
Embrace the Merino wool fibre’s natural capabilities including comfort, breathability and durability for natural and renewable innovations.
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Autumn Winter 2025/26
Layer By Layer
Explore layers designed for the sports wardrobe with innovative wool fibre blends and garment structures built for cold weather layering.
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Autumn Winter 2025/26
Outerwear
The evolution of outwear is driven by the fusion of functionality and style. From timeless patterns to soft and weightless options, explore outerwear influenced by the realm of sport.
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Spring Summer 2025
Roots
Rediscover expressive craftsmanship with prints, embroidery, jacquards and stripes in Merino wool and wool-rich blends.
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Spring Summer 2025
Suitcase
Imagine endless combinations of timeless basics, ideal for wanderers and wayfarers. For a wardrobe that complements the needs of the perpetual traveller, embrace Merino wool.
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Spring Summer 2025
Bellissimo
Sophisticated and genderless, explore wool fabrics and yarns with a youthful focus. Light-hearted yet elegant, create designs that resonate with the evolving preferences and values of younger generations.
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Special Edition
Out of Portugal
Explore a selection of innovative and quality wool fabrics, yarns and processes from the Portugal’s best spinners, weavers, knitters and more.
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Spring Summer 2025
Workwear
Explore new horizons in workwear with Merino wool. From overalls to uniforms, Merino wool’s versatility lends itself as a powerful ally in the world of work.
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Spring Summer 2025
Duplicity
Wool’s remarkable versatility weaves itself into numerous aspects of our lives. Discover the many faces of wool from sports apparel to leisurewear and beyond.
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Autumn Winter 2024/25
Casualisation
The dress code for formal occasions has radically changed. Whether attending board meetings or going to the office, today’s formalwear keeps modern comfort in mind.
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Autumn Winter 2024/25
Accessorise Yourself
Explore and push the boundaries of accessories with Merino wool. A multifaceted component for every type of accessory, wool reworks traditional accessories with embellishment and refinement.
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Autumn Winter 2024/25
In-Spaces
From upholstery to partition walls and felt panels through to the clothes we wear in our home spaces, Merino wool cocoons us and inspires a sensitive bond between humans, home and nature.
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Autumn Winter 2024/25
Youthformal
With courage and irreverence, evolve traditional formalwear for a new generation. Breaking the boundaries of conventional style, formal attire merges with more relaxed, casual and modern elegance.
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Autumn Winter 2024/25
Sport Communities
With emerging technologies and new ways to create, Merino wool elevates how we exercise. Explore the future of Merino wool performance-wear and push the limits of sport in all its interpretations.
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Spring Summer 2024
California Dream
Inspired by radiant Californian sunsets, colours and patterns intertwine in romantic streetwear reflecting freedom, youth and playfulness.
Spring Summer 2024
Fluidity
Evolving the reference points and gender connotations of suiting, fluid fabrics are revised in 100% Merino wool or wool blends for a contemporary reinterpretation of a timeless classic.
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Spring Summer 2024
Weightless
The versatility of jersey and knitwear is explored in all its forms and techniques, from accessories to wear on cool summer evenings to the most elaborate techniques for a total eye catching look for all seasons.
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Spring Summer 2024
Nostalgia
Explore the charming world of wool revisited for vintage sport. With compelling colours and sentimental combinations, delve into nostalgic informal elegance suspended between past, present and future.
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Spring Summer 2024
Endurance
Merino wool pushes the boundaries of sport. An ideal companion for activities requiring strength and endurance, wool is the perfect performance partner for the most challenging sporting adventures.
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Spring Summer 2024
Biophilic
In a harmonious blend of humanity and nature, create a life that is in unity with our planet. Wool helps us to live with less impact on our environment, reconnecting with a vision for a better world.
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Autumn Winter 2023/24
Edward Crutchley
Exploring the wonder and joy of wool, Edward Crutchley’s curation of fabrics for The Wool Lab tell rich and exciting stories.
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Autumn Winter 2023/24
Accessories
The wool accessory in all its forms provides boundless aesthetic potential and indispensable utility when paired with the latest technologies, becoming a functional and integral wardrobe staple.
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Autumn Winter 2023/24
Metaverse
Inspired by the science fiction novel Snow Crash by author Neal Stephenson in which he coined the term metaverse, The Wool Lab explores a merging of the virtual, augmented and physical reality.
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Autumn Winter 2023/24
Goblincore
Goblincore, an aesthetic movement centred on the harmony of nature and its healing benefits, inspires wool in connection with the natural world.
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Autumn Winter 2023/24
Interiors
With its luxurious finish, easy-to-care-for nature and health properties, wool is the natural choice for any interior.
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Autumn Winter 2023/24
Extreme Weather
High-performance and reliable, wool takes the challenges of extreme, unusual, or out-of-season weather events in its stride.
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